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The Writing Process

What you can expect from our collaboration.

Let me give you an insight into how we'll approach your text creation/ copywriting project - no matter how big or small. This is what you can expect to get the results you want.

Step 1

Discovery

Think we could be a good match? You get in touch with me.

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Then we can schedule a phone or video call (or even meet up in person if you're in Vienna, Austria). During this meeting, I will get to know your business and its needs. To do this, I will use a Brief Sheet as a guide.

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After our meeting, I will send you the Brief Sheet to review. This is your opportunity to add any details you may have forgotten to mention in our meeting. 

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We are a team. As you know, teamwork requires communication, and communication is a two-way street. At this stage I'll outline my responsibilities as a writer, and what I need from you as a client. 

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Step 2

Research

Time for me to become Sherlock Holmes.

I step into the shoes of your ideal customer: what does he need? What does he want? Why should he choose you to solve his problem? 

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I get to know your company and your products or services: what makes it unique? What are people saying about it? 

I check out your competition: what is their branding like? How are they performing? What makes you different to them? 

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Importantly, I familiarise myself with your industry: how competitive is your market? What are the current and expected trends? How do the consumers behave?

Step 3

Writing and Editing

This is where it all comes together. I will prepare a first draft for you, using the market research I carried out, knowledge of behavioural psychology, proven copywriting techniques, and my own creative skills (and a steady flow of tea!) 

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Like what you see? That's great! 

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Got a few suggestions to make? No problem. One round of revisions is expected, so you tell me where I could change this or that, I'll take your feedback on board and prepare a second (and hopefully final) draft for you. Please be honest with me here (no hurt feelings, I promise), as it will keep the process going as quickly and smoothly as possible. 

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Step 4

Final stages and additional optimisation

When you're happy with the final revised version, I send it to you in the format of your choice (Word Document, Google Document, PDF) for you to use in its final form. â€‹

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Your phone keeps ringing, customers start buying, emails won't stop flowing in, the leads keep flowing - now you can do what you do best and get those sales!

Once you get a feel for how customers are reacting to your new copy, feel free to get back in touch with me to make a little change here, a tweak there, or a total edit in some places. You will know best what's working (and what might not be) so I can help you optimise your copy even further. 

What do you want to do next?
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