This is an example project. 

​

The Brief: 

Create a landing page for an audiobook subscription service. The service is giving away a free audiobook with a one month trial. 

​

Techniques used:

• Use of the pronoun 'you' to make it seem as if the company is talking directly to the reader. 

• Alliteration for fun wordplay.

• 'Offer ends soon' creates a sense of urgency; the reader will miss out on the offer if they don't take action now. 

• 'FREE audiobook of your choice' - everyone likes to feel that they're getting a little extra something for their money.