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BusyBooks - Home Page

This is an example project. 

The Brief: 

Create a landing page for an audiobook subscription service. The service is giving away a free audiobook with a one month trial. 

Techniques used:

  • Use of the pronoun 'you' to make it seem as if the company is talking directly to the reader. 

  • Alliteration for fun wordplay.

  • 'Offer ends soon' creates a sense of urgency; the reader will miss out on the offer if they don't take action now. 

  • 'FREE audiobook of your choice' - everyone likes to feel that they're getting a little extra something for their money. 

English copywriter portfolio sample landing page
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